Operation Christmas was a marketing campaign launched by the Colombian navy in the course of the Christmas season of 2010 to encourage FARC guerrillas to demobilize. The navy chosen 9 75-foot bushes alongside paths the insurgents used and adorned them with Christmas lights and a message encouraging them to come back residence. The operation was deemed successful; 331 guerrillas demobilized whereas the marketing campaign was energetic, a 30% enhance from the earlier 12 months. It was adopted by Operation Rivers of Light, the place civilians near the battle areas in addition to pals and relations of guerrillas have been inspired to ship a Christmas letter in floating LED-illuminated balls through rivers utilized by the insurgents. 180 guerrillas demobilized in the course of the marketing campaign’s length, together with one in all FARC’s essential bomb makers.
Following the success of Operation Christmas, Operation Rivers of Lights was developed a 12 months later. Using the Colombian Army Radio Service, folks throughout the nation with a good friend or relative who was a guerrilla have been inspired to jot down them a Christmas letter. The letters have been encased in floating balls illuminated with a blue LED and despatched adrift down rivers that the insurgents have been identified to make use of. 180 guerrillas surrendered whereas the operation was energetic. Of word was the give up of 10 insurgents and their commander, a FARC commander and bomb maker. They additionally introduced with them a cache of weapons.
Once the bushes have been revealed, they attracted worldwide consideration. The operation was credited for the demobilization for 331 rebels that 12 months, a 30% enhance from the earlier 12 months.
Christmas had at all times been a giant time for demobilizations so the marketing campaign’s subsequent step was centered on that emotional interval. Nine 75-foot bushes have been chosen that have been adjoining to paths recognized by the navy as continuously utilized by the guerrillas. The Colombian navy agreed to not use the marketing campaign as a possibility to assault insurgents whereas it was energetic. The bushes have been adorned with Christmas lights and a movement sensor that activated them when somebody walked close by. A banner subsequent to them mentioned,
Colombia has been concerned in a low-intensity insurgency since 1964 with paramilitary teams and guerrillas, primarily The Revolutionary Armed Forces of Colombia (FARC). Since the early Eighties, the federal government has been engaged in sporadic peace talks, convincing such teams because the EPL and the EPR to demobilize. In 2002, the federal government launched the Program of Humanitarian Attention to the Demobilised with a promise to reintegrate former guerrillas by supporting them with schooling, job coaching, and psychological assist. Colombia’s National Ministry of Defence labored with an promoting company to analysis the lives of former guerrillas and to know why they’d joined FARC and what the situations have been like within the jungle. Early campaigns started with radio and tv ads that includes former insurgents interesting to others to show themselves in. These applications succeeded in convincing many to give up, however charges finally slowed when solely the extra entrenched remained. FARC commanders additionally started limiting radio entry.